Cisco為何買下Moto？
惠普（HP）買下了Palm，現在思科（Cisco）買下了Moto，為什麼？難不成在進入伺服器市場，與惠普翻臉之後，現在連手機市場都要和惠普槓上？
愚人節早過了，但這個新聞是真的，不是跟各位開玩笑，以下是思科的官方新聞稿：
Cisco Announces Definitive Agreement to Acquire MOTO
SAN JOSE, Calif. – May 18, 2010 – Cisco today announced its intent to acquire privately held MOTO Development Group, a design consulting firm that develops products and product strategies for the consumer industry. Based in San Francisco, MOTO's talent base will complement Cisco's and enable Cisco to rapidly enhance its consumer product development road map.
"Consumers have embraced our Flip VideoTM, ValetTM and Linksys® product lines because they deliver on the promise of making video and home networking simple, affordable and fun," said Jonathan Kaplan, senior vice president and general manager of Cisco® Consumer Products. "MOTO's design and engineering teams have deep consumer expertise that will accelerate our ability to continue to deliver great products and expand Cisco's consumer business."
MOTO brings to Cisco an accomplished team of more than 35 consultants with a proven track record in the consumer product industry. The MOTO team has been instrumental in the development of innovative products from startups to Fortune 500 companies, including Cisco's industry-leading Flip video product family. MOTO's multidisciplinary team drives innovation across the product life cycle to create engaging products and consumer experiences.
MOTO's philosophy directly aligns with Cisco's consumer strategy to use devices, software and the network to deliver transformational product experiences that delight consumers. As the consumer market evolves, Cisco will continue to focus on helping people live a connected life that is more personal, more social and more visual. Like the acquisition of Pure Digital in 2009, the acquisition of MOTO is another step toward embedding consumer design and ease of use into Cisco products for the consumer market.
Financial terms of the transaction are undisclosed. The acquisition is subject to various standard closing conditions and is expected to be complete in the fourth quarter of Cisco's fiscal year 2010. Upon the closing of the acquisition, MOTO employees will become part of the Cisco Consumer Products team led by Kaplan.
是的，原來此Moto非彼Moto也！
思科所買下的這家Moto公司全名為「MOTO Development Group」，這家公司專門為銷售消費商品的公司提供產品設計與策略規畫的設計顧問服務，而不是我們所認識的，那家在賣手機的Motorola。↓
如果我記得沒錯的話，Motorola後來之所以會有Moto這個稱呼，也是因為台灣人習慣將它簡稱為Moto，後來Motorola覺得還不錯聽，而且簡單好記又容易上口，所以決定開始用Moto這個品牌來行銷，我記得有這則新聞，但熊熊找不到。所以，人家MOTO Development Group才是名正言順的Moto公司啊！不信？看看人家的網址，可是moto.com。
在台灣市場，我們對思科的印象就是一家網路設備大廠，賣的都是企業才會使用的網路設備。而近年來，思科則積極進入資料中心這塊市場，在正式推出自己的伺服器產品之後，也與HP等過去與他在合作緊密的伺服器業者變成了針鋒相對的敵人。
其實，思科在美國市場經營3C等市場很久，例如：
＞＞Cisco買下Flip Video數位攝影機廠商
＞＞思科推出可無線串流影片的FlipShare TV
↓這個像玩具的數位攝影機也是思科的產品：
而這次思科買下Moto這家公司，顯然的主要是要要強化其消費商品的設計與規畫能力。
話又說回來，思科這家公司，一向擅長以收購來擴張其企業版圖。他最近的大型收購是買下視訊會議大廠Tandberg：
＞＞思科完成Tandberg合併
說到Tandberg，我到Google台灣101辦公室參加一場與他們美國總部視訊連線的記者會時發現，Google所用的視訊會議系統就是Tandberg MXP，有圖為證：
↓看看右下角的小字放大
既然思科連3C市場都進去了，也買了這麼多公司，相較之下，另一家有賣手機的Moto公司，也就是Motorola，好像跟他的本業更有相關，買下來又有何不可？
更何況Cisco可是擁有iPhone的商標啊！買下賣手機的Moto之後不知能不能順便名正言順的叫蘋果別再賣iPhone了：
＞＞蘋果批思科iPhone官司：不明智
＞＞ iPhone商標和解 思科/蘋果未來產品要互通
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